More than half of Germans are fond of shopping online. As a matter of fact, the number of online shoppers continues to increase with the passage of time. Internet retailing is very popular in Germany, especially among younger and middle-age customers. Even the seniors are now starting to realize the benefits of internet retailing.
The convenience of online shopping
Local stores in Germany are closed at a particular time and day. With the advent of online shops, consumers can make their purchase any time of the day. Online shops are open 24-hours a day, which is far more convenient and at the same time enabling you to save time and money. Aside from the convenience brought by online shopping, online sites also offer a huge array of products; products that you can’t find elsewhere. German consumers also noticed that online sites offer more affordable price as compared to local shops.
The future of internet shopping in Germany
There is a bright future for internet shopping in Germany. As a matter of fact, internet retailing in Germany is expected to continuously increase over the next few years. This realization has led store-based retailers to put up their very own online shops too. The impact of online shopping has gone beyond the value of sales because it directly influences the economic policy decisions.